Client: Southwest Airlines
Background: Develop a microsite and establish a brand identity for Southwest Airlines that created a 30-day promotion exclusively for California residents. However, there is a separate context for residents of other states to win 100,000 Rapid Rewards points.
Users create a profile or join a team and spin a digital daily prize wheel for the opportunity to win a million Rapid Rewards points.
Project Role: Art Director and lead visual designer. Responsible for all microsite assets, UX and all UI design.
Tags: Visual Design, User experience, Interactive Design,