Client:  Southwest Airlines   Background:  Develop a microsite and establish a brand identity for Southwest Airlines that created a 30-day promotion exclusively for California residents. However, there is a separate context for residents of other states to win 100,000 Rapid Rewards points.  Users create a profile or join a team and spin a digital daily prize wheel for the opportunity to win a million Rapid Rewards points.    Project Role:  Art Director and lead visual designer. Responsible for all microsite assets, UX and all UI design.    Tags:  Visual Design, User experience, Interactive Design, 
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