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Background: VH1’s “The Tanning of America: One Nation Under Hip Hop” is a thorough examination of hip-hop as a cultural movement, whose profound influence in music, film, television, fashion, business, race relations and politics.
Project Role: Concept and creation for the visual aesthetic and campaign along with developing a photographic style for key art and various collateral for TOA Documentary. Out of home large scale billboards, invitations, step & repeat banners and digital web banners were created.
Tags: Art Direction, Photography, Retouching, Key Art, Out of Home, Print, Digital, Web Design