From the company who created blue jeans, Signature jeans is the go-to for comfortable jeans at an affordable price.
My role Art Director and designer for seasonal photo and video shoots. This massive body of work included several digital campaigns as well and featured marketing collateral such as brand guidelines. Additional work included social media content design, digital design, packaging and POS across Canada & USA stores.
Photographer: Kevin White
Videographer and Storyboard artist: Joe Toto