Art Basel is a four day art fair where artists, curators and fans of art from around the world descend on Miami to explore art while having a big party.
VH1’s partnered with SCOPE (the largest and most global art fair in the world) to bring the ultimate mash-up of ART + MUSIC to Miami Beach. Headliners included Metric, Tegan and Sara and Swizz Beatz.
My Role was to develop and create environmental graphics for small and large spaces such as lounge and stage settings. The approach was to remain on brand with the recent relaunch of VH1. Focus was on eye popping colors and design fundamentals found within each area.