VH1 partnered with the North Shore Animal League to create a seasonal digital experience. We produced a puppy/kitty cam and looped footage within a microsite experience during the holidays. The “set” was branded with stylish VH1 graphics and the animals wore cozy sweaters with show messaging. A digital invite brought each user to a microsite where someone could watch the footage, read each animals “character bio” and have the opportunity to adopt if interested. Please note that each animal was adopted and this digital experience brought a new pro social awareness to the channel and at one point crashed the server. Oops. #Success
My Role was to develop and design concept and execute all collateral such as on site graphics, social media content design and digital components for microsite. Partnered with MTV digital and production teams to implement microsite.
Social media content design examples are shown with fun holiday messages and GIFS posted on various social channels.